Код: 296296

Назва:

Бренд-менеджмент

Анотація: The purpose of teaching the discipline "Brand Management" is to master the system and methods of brand formation in the marketing system, the content and function of brand promotion policy from the point of view of the theory of interaction of market relations subjects, which will help future specialists to make effective production, organizational and scientific decisions that will meet modern requirements. The knowledge and skills acquired in the course of studying the discipline will help to later prepare materials for enterprises, develop a product brand, monitor advertising messages and mass communications in the field of entrepreneurial activity. The tasks of studying the academic discipline are to master the theoretical foundations of current brand and branding concepts; mastering the main principles and mechanisms of brand management organization during product promotion; expanding knowledge about the integration of brand management communication tools; mastering the basics of brand development modeling; mastering branding management methods in domestic and foreign markets and acquiring skills in developing a brand development strategy.