Інформаційний пакет ЄКТС

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Код: 296292


Менеджмент персоналу

Анотація: The course covers mastery of knowledge and skills of modern concepts of personnel management in companies focused on partnership relations with consumers. Learns ways to ensure the effect of consumer loyalty by designing effective personnel marketing in the organization; methods of involving personnel in the formation of effective branding, as well as managing the results of the company's activities. The system of corporate culture management based on the principles of a self-learning organization capable of adapting to the conditions of the external environment is considered.