Інформаційний пакет ЄКТС

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Код: 296301


Управління поведінкою споживача

Анотація: The course is based on a number of fundamental scientific disciplines (sociology, psychology and social psychology, economic theory, social history and cultural history), as well as two applied disciplines - management and marketing. In essence, marketing is a view of the market from the point of view of the enterprise that works in it. The problem of consumer behavior on it is key. The purpose of the discipline is to help future specialists master the issues related to the process of making a consumer purchase decision and the analysis of external and internal influencing factors.

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